NOW (The Idea Of) began 50 years ago for me, because my physicist dad wrote a novel called "NOW" in the 1950s. Although it wasn't a best-seller, he was on BBC telly talking about it, being a crossover scientist/novelist and all. And the quotation at the front of his book was an even earlier "now" spotting, from the poet Borges:
"Then I reflected that everything happens to a man precisely, precisely now."
We've all heard, through many NOWs, the advice about Being Here Now. For many of us boomers (and many of my lovely young students are NOT), it was Ram Dass' breakthrough 60s book that first introduced us to that idea of now; although of course Be Here Now made sense to many of us (but not me) because we had chemically cheated our way into the temporary realization of presence. (I got it through 10 years as a monk, having been a once-is-enough daytripper, but that's another blogstory).
Little did I know, back then,